SOUND CONNECTIVE

With more than 25 years in the entertainment industry as a lead creative mind, producer, and director, Gen Cleary is known as a pioneer who helped shape the Nightlife industry into a $1.3B success story on the US West Coast. She was named one of the top 16 most influential women in Las Vegas by Vegas Magazine.

She has worked closely with brands and superstar artists such as Calvin Harris, David Guetta, Tiesto, Martin Garrix, Kaskade, and Paul Oakenfold. As part of the Dance Music movement, she has shaped and directed live performances, original acts, costuming, sensorial design, and staging for top mega clubs and tours worldwide.

Gen is a master of “brand entertainment,” finding the connection between a company’s mission statement and immersive entertainment concepts. This expertise has made her a versatile asset for any new brand, venue, or product launch, as well as for revitalizing existing ones.

She has played a key role in building venues and casinos through unique entertainment programs such as Hakkasan, Marquee Las Vegas, and Cosmopolitan Hotel of Las Vegas. Additionally, she has been the lead creative for special events and shows for Disney, The Olympics, Eurovision, Mercedes Benz, Ford, and Cirque du Soleil.

As a successful founder and entrepreneur, she established Belluscious Productions in 2003, with the mission of creating a platform for women performers. Her goal was to elevate their status in the entertainment industry, breaking down taboos and clichés, and providing a safe environment for women to pursue their artistry and dreams. Over 2000 shows and residencies have been created worldwide, allowing women to come together and shine on stage.

Belluscious has set the standards for Nightlife Entertainment in Las Vegas since 2008, and continues to be recognized as a pioneering company that has advanced not only Dance Music productions worldwide but also the corporate and special event entertainment industry. It redefines how to direct, choreograph, and style women performers on stage with a polished, classy, and powerful approach.

On a new mission…

Feeling the need to explore a new calling, one that resonates with a category combining entertainment and wellness – known as entertainment with a purpose – Gen has now set her focus on a new mission: to revolutionize the way we connect with sound.

This mission arose from a deep personal awakening as Gen was going through traumatic experiences. She conquered those hard times with the help of music therapies and sound experiences, which changed her life forever. Since then, Gen has been dedicated to bringing entertaining and accessible experiences to the masses, allowing everyone to benefit from sound frequencies to reset and recharge mind, body, and soul.

She uniquely bridges techniques recognized by the medical field through music therapy and sound cognition with authentic methods used for centuries by tribes worldwide. The main purpose is to connect with sound to help heal, unite, and transform.

Once again, she is pushing the barriers and is fascinated by exploring how one should connect with and receive music and sound to benefit from its frequencies properly. She asks the question: what is sound beyond hearing? This exploration leads her to create a wellness entertainment tech movement aligned with raising awareness for the power of sound.

Through her company, Sound Tech Connect Corp, which launched “The HUM” at SXSW 2022, she has attracted the attention of Sony Entertainment Japan, which named her first installation “THE ENTERTAINMENT OF THE FUTURE… REVOLUTIONIZING THE WAY WE CONNECT WITH SOUND.” The HUM was also ranked in the top 5 “Unstoppable Rise Of Brain-Boosting Functional Experiences” of 2022 – Wellness Neuro Entertainment by the World Experience Organization and was a top 5 finalist for a WXO immersive experience award connected to science.

After being named “Innovator of the Year” by Deluxe Magazine in Las Vegas, she founded Sound Connective to provide consultation and speaking engagements. This initiative brings together pioneering minds and artists with the mission to push the boundaries of our connectivity with sound. It promotes an important movement globally and fosters a sense of community. By uniting people and facilitating transformative discussions, it explores how we should LISTEN with our entire bodies, reconnecting with the wisdom of our ancestors and tribes around the world who have used sound to heal us. Additionally, it delves into new ways of utilizing technology in our daily lives to benefit from the virtues of sound.